Senior Manager, Data & Insights - Disney Publishing Worldwide

Company: Parks, Experiences and Products
Location: Pembroke Pines
Posted on: May 10, 2022

Job Description:

In this role as the Senior Manager, Data & Insights, you will provide DPW teams with actionable insights to make strategic decisions using point-of-sale data, content statistics, and consumer insights across the global print, digital, and learning categories.

You will drive forward the DPW data strategy, partner with all teams to secure relevant insights, and use that information to provide analysis and recommendations to DPW business and creative leaders. You will serve as a necessary liaison for internal shared data teams (e.g., Consumer Insights & Marketing Analytics, Business Analytics & Insights, Corporate Brand Management, etc.) to streamline workflow across CPGP and DPW.

You will report directly to the VP, Associate Group Publisher of Disney Publishing Worldwide and be based in Orlando, FL

Responsibilities :
In this role, you will be responsible for:

Data Process

• Build process to package and deliver analytics, strategic insights, and market and consumer trends that promote decision-making across business categories - print (vertical and licensed), learning, and digital
• Use data to recommend revenue and OI opportunities across all franchises and categories
• Partner with our teams to enhance capabilities, refine reporting, and validate data integrity
• Provide recommendations on new sources and metrics for future analysis
• Influence teams across DPW to use business insight solutions and reporting in their workflows
• Lead a team of direct reports supporting the Data & Insights team
  Internal Content Development Analytics
  • Partner with Global Operations and Creative teams to analyze content pick up across territories and usage by other lines of business
  • Work with finance and category leads to evaluate return on investment of content development costs based on earned revenue and consumer sales
  • Support Content Strategy and Editorial in identifying top and bottom performing content types, IP, themes, and formats, and provide recommendations on where to best allocate resources
    Market & Consumer Insights
    • Be the main point of contact for internal DPEP Consumer Insights & Marketing Analytics team
    • Share industry and consumer trends, and genre and format performance, to inform creative and product development
    • Partner with our teams to implement search data mining across platforms (Amazon, Google, Goodreads) to identify popular topics and themes most likely to perform
      Point-of-Sale Data
      • Be the main point of contact for DPEP Business Insights & Analytics team
      • Partner with global finance and regional colleagues to consolidate franchise and category performance by region
      • Collaborate with internal teams to provide publishing groups with demand projections, pre-order velocity trends, first-week sales targets and comps, and expected decay curves
      • Track title and franchise performance at retail, including product sell-through and comparison to plan
      • Identify audio sales and consumption insights to inform future content and product strategy
        Basic Qualifications :
        
        • 7+ years in the data, insights, and analytics field, ideally with experience in consumer products, point-of-sale, and consumer insights
        • Data evangelist with experience providing data-driven business and creative recommendations
        • Working knowledge of data platform management
          Additional Information :
          Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits
          
          #CPGPJOBS #DPEPFLA

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