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Chief Marketing Officer

Company: Generali Global Assistance North America
Location: Pembroke Pines
Posted on: February 16, 2021

Job Description:

Job Summary:The Chief Marketing Officer (CMO) is responsible for supporting and executing marketing, branding, communications and PR initiatives across North America (NA). This position will be managing a team of talented marketing professionals across four individual brands: Generali Global Assistance, CSA, Trip Mate, and GMMI. As we grow towards a one NA structure, this person will successfully unite individual marketing teams to form a collaborative, elite resource for internal clients. A huge focus for the CMO will be to build a NA presence through the facilitation of consistent and engaging branding and messaging whilst still distinguishing each individual entity and marketing their strategic focus within the NA group.Principal Duties and Responsibilities:* Develop and lead a long-term strategy that is executed in annual plans including web, social media, online video, and PR strategy along with traditional media across individual brands and collective North America (NA) * Collaborate with the CEO and senior leadership team to set strategic direction for all marketing plans; maintain strong and functional interdepartmental relationships and communications* Develop and implement an integrated strategic marketing agenda, reinforcing brand message and a multi-channel approach* Define and drive Marketing KPIs consistently with business objectives* Build and lead a diversely skilled, multi-location team which excels in all facets of marketing including creative services, branding, online and consumer insights* Ensure all marketing assets are on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, point of purchase, mobile, video and in-person* Manage internal and external marketing teams, outside vendors, and partner relationships* Oversight of local and regional NA campaigns, ensuring alignment with Company branding goals and standards, consistent messaging and ROI* Lead regular marketing operations reviews to align marketing strategy with tactics and ensure effective execution of marketing strategy* Lead high priority initiatives, help drive organization design, identify emerging marketing trends and best practices* Oversee the development and optimization of consistent, repeatable & measurable processes for Generali and local brands to quickly adapt to changing business conditions* Responsible for P&L, budget creation and management, creating stewardship accountability throughout the team* Foster a culture of collaboration and cohesiveness among individual marketing teams to one true NA Marketing team* Establish and build strong and effective cross-functional internal partnerships to align with Company values, standards, goals and initiatives * Collaborate with EA Group and drives strategy in synergy and by championing NA business within the Group* Monitor and keep up to date with changing industry trends* Review new technologies with potential impact on businessRequired / Desired Knowledge, Experiences and Skills:* 10+ years managing and leading a marketing department* Proven success of market strategy through company growth and development* Experience managing a dynamic, multi-location team* Health care industry, services or insurance industry experience preferred but not a must* Digital acumen and skillset required* Strong experience with Web Content Management System, Contact Center systems integration in order to optimize funnel and channel management* Excellent organizational skills and ability to influence and motivate large, cross-functional teams to get complex projects delivered on-time* An ability to think creatively as a leader with an out of the box approach* Ability and willingness to travel internationally and domestically* Representing the company in its relationships, alliances, and partnerships with major customers, prospects, agencies and professional associationEducation/Certifications:* Bachelor's Degree or equivalent experience* Master's degree preferredPhysical Working Environment:While performing the duties of this job, the employee is required to stand; walk; sit for long periods of time; use of hands to grasp, handle, or feel; reach with hands and arms; finger dexterity; talk; hear. The employee is occasionally required to climb or balance and stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.The above statements are intended to describe the general nature of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties and skills required of employees so classified.Generali Global Assistance is an Equal Opportunity Employer M/F/Disability/VeteranPowered by JazzHRf58YHz5Rfu

Keywords: Generali Global Assistance North America, Pembroke Pines , Chief Marketing Officer, Advertising , Pembroke Pines, Florida

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