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Digital Marketing Coordinator

Company: Generali Global Assistance North America
Location: Pembroke Pines
Posted on: February 18, 2021

Job Description:

Job Summary:The Digital Marketing Coordinator Reports to the Marketing Manager. The DMC works closely with the Marketing Manager to support, develop, execute, and monitor marketing plans, provide direction and advice about how best to reach a target market and promote our brands online. The DMC will assist in the daily digital marketing activities including assisting with advertising campaigns, monitoring of Google Analytics, and measure everything we do digitally. To be successful the DMC should have experience working with various digital marketing platforms, social media channels, be analytical and have a strong attention to detail.Principal Duties and Responsibilities:* Create, deliver, edit, and optimize marketing materials (i.e. Website News Updates, Social Media Content, PPT presentations, etc.)* Ensure that messages are supportive of and consistent with marketing strategies.* Strong understanding of Internet/Digital Marketing specifically online advertising and its interrelationship with social media, SEM/SEO and website development. Collaborate with content for the company's social media outreach. * Develop and implement media planning and innovation strategies with content for Social Media (i.e. LinkedIn), email, or direct mail.* Create and Coordinate advertisements, webcasts, websites, and direct mail and deliver email campaigns * With the Marketing Manager & Marketing Assistant manage the day-to-day relationship with the external vendors and media agencies (offline and online) to create effective domestic and international media plans* Create brochures and sell sheets.* Maintain & create website content and collaborate with Group entities with website projects.* Ensure that the Group's Intranet is updated periodically to ensure that it promotes GMMI's brand and services within the Group.* Improve communication efficiencies within company.* Supports in producing video content * Develop and execute digital marketing programs to promote the company's brand.* Enforce brand marketing guidelines in trademarks, logos, and publications.* Ensure brand communication for areas of responsibility are consistent with the company and brand positioning.* Provide design for collateral, web, and other visual communications media for the company.* Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)* Liaise with external vendors to execute promotional events and campaigns* Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies* Undertake individual tasks of a marketing plan as assignedRequired Knowledge, Experiences and Skills:* Outstanding written and verbal communication skills. * Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods.* Demonstrable experience in marketing data analytics and tools.* Solid computer skills, including MS Office, marketing software (Constant Contact, Screencloud, Sitecore, SharePoint etc.) and applications (Google Analytics, Web analytics, Google Adwords etc.).* Adobe Creative Suite proficiency* Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) is a plus.* Well-organized and detail oriented.* Commercial awareness combined with a creative mind.* Exceptional project management, problem-solving and organizational skills.* Ability to thrive in a multi-cultural and diverse environment often under high pressure.* Bilingual/Multilingual a Plus.Education/Certifications:* Bachelor's Degree within Communication Fields, i.e. Marketing, Public Relations or equivalent.Physical Working Environment:While performing the duties of this job, the employee is required to stand; walk; sit for long periods of time; use of hands to grasp, handle, or feel; reach with hands and arms; finger dexterity; talk; hear. The employee is occasionally required to climb or balance and stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.The above statements are intended to describe the general nature of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties and skills required of employees so classified.Generali Global Assistance is an Equal Opportunity Employer M/F/Disability/VeteranPowered by JazzHRcb2liFlbkN

Keywords: Generali Global Assistance North America, Pembroke Pines , Digital Marketing Coordinator, Advertising , Pembroke Pines, Florida

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