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Director of User Acquisition

Company: BoxyCharm
Location: Pembroke Pines
Posted on: February 25, 2021

Job Description:

Marketing Pembroke Pines, Florida San Mateo, California Santa Monica, California DescriptionAbout BFA INDUSTRIES:

BFA Industries inspires everyone to express themselves, making beauty accessible for all. Through product innovation, machine learning technology, and a community-first mindset, we democratize beauty by delivering not only personalized experiences, but a feeling of authentic self-expression. We're home to the largest beauty subscription brands in the world: IPSY and BoxyCharm, as well as brand incubator, Madeby Collective, and personal care brand, Refreshments and have a beauty community that's over 30M strong. Headquartered in San Mateo, with offices in New York, Miami, Santa Monica, and Argentina, BFA brings together a diverse group of entrepreneurial thinkers and creative problem solvers with a penchant for getting things done.--

About BoxyCharm :

BoxyCharm, a BFA Industries brand, was founded in 2013 and continues to be a leader in the beauty subscription industry experiencing immense growth year over year. BoxyCharm is the #1 searched beauty box brand on YouTube and was named one of the fastest-growing companies in the nation by Inc Mag. BoxyCharm champions self-expression and has a huge presence on social media with an avid community of beauty enthusiasts. BoxyCharm's primary offices are in Miami and San Mateo.

About the Role : We are looking for a Director of User Acquisition/Director of Paid Growth to help Boxycharm drive growth through our multi-million dollar paid marketing program, using rigorous customer and data analysis. You will own the strategy and execution of Boxycharm's paid channels and manage a small team of direct performance marketers.

Are you a creative thinker with strong analytical skills? If so, we want to hear from you!

What You'll Be Doing :

  • Build and mentor the user acquisition team, fostering strategic thinking, a sense of urgency, and collaborative culture
  • Lead acquisition efforts both hands-on and as a mentor
  • Create a culture of relentless optimization and experimentation across UA channels--
  • Stay current on the user acquisition landscape, growth trends, best practices, and competitor strategies to develop new ideas and initiatives for growth
  • Set up efficient workflows and systems to manage user acquisition campaigns in a fast-paced environment and continuously innovate to improve them
  • Collaborate with our brand team to produce top-performing assets
  • Work closely with the executive team and cross-functional leaders to support the organization on communication and messaging needs
    What We're Looking For :
    • BS/MS degree in a quantitative, test-driven field
    • 7+ years of relevant experience in direct response marketing (preferably in the subscription space)
    • Proven success managing and optimizing multi-million dollar marketing budgets across multiple digital channels
    • Exceptionally strong analytical skills with the ability to apply business strategy to data analysis and recommendations
    • A desire to innovate on UA methods and improve strategy
    • The ability to do both strategic planning and daily execution/optimization
    • Ability to lead a team and develop exceptionally talented individuals
    • Outstanding communication skills - both written and spoken
      Bonus if You Have :
      • Familiarity with SQL
      • Experience working with Tableau or Looker--
      • Past experience in subscription/beauty space
        What We Offer :
        • Competitive salary & equity grants
        • Medical, dental & vision insurance
        • Paid time off
        • Free BoxyCharm subscription
        • Learning & development programs--
          We are an equal opportunity employer who celebrates diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by federal, state, or local laws.
          If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please contact us. You have been redirected to a BoxyCharm job page

Keywords: BoxyCharm, Pembroke Pines , Director of User Acquisition, Executive , Pembroke Pines, Florida

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