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Digital Marketing Manager (Pembroke Pines)

Company: The SSL Store
Location: Pembroke Pines
Posted on: November 19, 2022

Job Description:

The SSL Store, a leading cybersecurity distributor headquartered in St Petersburg, FL, has an opening for a conversion-focused digital marketer with a strong aptitude for understanding and marketing technical products.
The Digital Marketing Manager position will be responsible for driving sales leads and ecommerce revenue through digital marketing efforts such as search engine optimization (SEO), search engine marketing (SEM), email marketing, digital advertising (PPC), copywriting, web analytics, and conversion rate optimization (CRO). You'll get to work at a company where digital marketing is prioritized it's at the core of how we've built our company (for example, our websites get 600,000+ visits/month from SEO traffic).
This role requires a combination of strategic and tactical marketing expertise to drive sales of our cybersecurity and web hosting products through a variety of digital channels. We're looking for someone with a passion for digital marketing, driving conversions, and data analysis to effectively lead and contribute to the success/profitability of our websites.
You will need to be in tune with our customers, technology, products, competitors, vendors, and overall industry eco-system. Some knowledge/experience related to web hosting / website management / cybersecurity will be helpful, and a strong interest in technology is essential.
Responsibilities:

  • Staying up to date on the latest digital marketing trends, tactics, and strategies, to implement best practices in our marketing efforts
  • Plan and execute digital marketing campaigns such as SEO/SEM, email, social media, display advertising, CRO, etc.
  • Track KPIs and manage marketing efforts to ensure they are achieved.
  • Measure, analyze, and iterate to maximize campaign performance against KPIs.
  • Research and brainstorm new creative growth strategies to achieve marketing goals.
  • Analyze end-to-end customer experiences to find ways to improve the user experience, increase conversion rates, increase AOV, etc.
  • Optimize sales copy, landing pages, user journeys, ad copy, and other elements to maximize conversion rate optimization.
  • Take an "always be testing" approach to continually drive sustainable growth.
    Requirements:
    • 5+ years of digital marketing experience.
    • Strong copy/content writing skills.
    • Strong skills and proven experience in at least two of: SEO, SEM/PPC, analytics, conversion rate optimization.
    • Experience using relevant platforms and tools such as Google Ads, LinkedIn Ads, Facebook Ads, Moz, SEMrush, Screaming Frog, Google Search Console, Google Optimize, Microsoft Clarity, HotJar, etc.
    • Experience with Google Analytics required. Knowledge of other data analysis tools such as PowerBI, Google Looker Studio, or Python is helpful.
    • Wants to work in an agile technology company where project phases are measured in hours or days, not weeks or months.
    • Experience in tech and/or B2B marketing is a must.
    • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets and other software tools.
    • Experience with conversion rate optimization best practices, including value proposition development, conversion funnel optimization, A/B testing, and multivariate testing is helpful.
    • Experience with email marketing campaigns. Knowledge with MailChimp/HubSpot is helpful, but not required.
    • Basic hands-on web tech skills (HTML, WordPress, etc.) will be very helpful.
    • Proficient in Microsoft Office (Word, Excel, PowerPoint, and Outlook).
      Company Overview:The SSL Store, a subsidiary of DigiCert, Inc., is a fast-growing distributor of cybersecurity products located right in the heart of beautiful downtown St. Petersburg. The SSL Store is a global leader in the SSL/PKI industry, helping more than 250,000 businesses around the world protect their websites, employees, and customers against cybercrime. We're always seeking fun, exciting and creative individuals who want to help us deliver the best cybersecurity tech that keeps people safe online.

Keywords: The SSL Store, Pembroke Pines , Digital Marketing Manager (Pembroke Pines), Executive , Pembroke Pines, Florida

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