Associate Director, Email Channel
Company: Santander Holdings USA Inc
Location: Pembroke Pines
Posted on: January 27, 2023
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Job Description:
Associate Director, Email ChannelMiami, United States of
AmericaWHAT YOU WILL BE DOINGUSA Job Family Description: Develops
and executes marketing strategies and plans. Identifies and
develops key insights into clients, the marketplace, competitors,
macro tends and market opportunities. Analyzes marketplace trends
and customer data to identify opportunities for growth, determines
product requirements and defines targeted customer segments and
associated messaging. Creates and/or coordinates the production and
distribution of advertising and promotional materials. Establishes,
implements and ensures consistent branding standards throughout
product lines, promotional materials and events.USA Job Function
Description: Develops and executes marketing strategies and plans.
Identifies and develops key insights into clients, the marketplace,
competitors, macro tends and market opportunities. Analyzes
marketplace trends and customer data to identify opportunities for
growth, determines product requirements and defines targeted
customer segments and associated messaging. Creates and/or
coordinates the production and distribution of advertising and
promotional materials. Establishes, implements and ensures
consistent branding standards throughout product lines, promotional
materials and events.Essential Functions/Responsibilty
Statements:Leads the development and implementation of an
integrated, multi-channel marketing communications plan for one or
more complex business segments that help drive the success of the
assigned business segment(s) and the overall brand of the
Company.Develops and executes complex and multi-faceted strategic
marketing initiatives for assigned teams.Works closely with
internal and external partners to lead the development and
implementation of an integrated, multi-channel marketing plan
including the measurement and optimization of campaigns with the
plan for one or more complex business segments.Manages projects,
timelines, deliverables, and ROI for all client/business
initiatives.Develops marketing budget for business segment and
obtains alignment with business segment leadership and marketing
leadership.Manages other team members, indirectly, as well as
agency partners, in the execution of marketing plans.Develops
insights from marketing research, client data analytics and
marketing ROI analytics and incorporate into marketing strategy and
tactics.Engages with assigned business segment(s), by developing
and maintaining close working relationships with business segment
partners, including executive management.Monitor trends in social
media tools, trends and applications and appropriately apply that
knowledge to increasing the effective use of social media within
the Company.Qualifications:To perform this job successfully, an
individual must be able to perform each essential duty
satisfactorily. The requirements listed below are representative of
the knowledge, skill, and/or ability required. Reasonable
accommodations may be made to enable individuals with disabilities
to perform the essential functions.Education:Bachelor's Degree or
equivalent work experience in Marketing, Public Relations,
Communications, Business Administration or equivalent field.
(Req)Master's Degree in Marketing, Public Relations,
Communications, Business Administration or equivalent field.
(Pref)Work Experience:Marketing experience or related field. ,
12-15 years (Req)Financial Services/Banking Industry experience,
3-5 years (Req)Skills and Abilities:Accomplished team leader and
people/project manager.Demonstrated experience as
marketing/advertising strategist.Demonstrated ability to map out a
social and web marketing and communications strategy and then drive
that strategy proven by testing and metrics.Demonstrable ability to
measure the impact of social media on the overall marketing efforts
and brand visibility.Superior interpersonal, verbal and written
communication skills.Strong project management skills, outstanding
organizational skills and the ability to handle multiple projects
simultaneously while meeting deadlines.Strong knowledge of
regulatory implications of social media to financial services
industry.Knowledge of social media monitoring tools to understand
organizations market perception and support communication
protocol.Excellent relationship management skills.Knowledge of
search engine optimization both organically and through paid
search.Diversity & EEO Statements: At Santander, we value and
respect differences in our workforce and strive to increase the
diversity of our teams. We actively encourage everyone to
apply.Santander is an equal opportunity employer. All qualified
applicants will receive consideration for employment without regard
to race, color, religion, sex, sexual orientation, gender identity,
national origin, genetics, disability, age, veteran status or any
other characteristic protected by law.Working Conditions: Frequent
Minimal physical effort such as sitting, standing and walking.
Occassional moving and lifting equipment and furniture is required
to support onsite and offsite meeting setup and teardown.
Physically capable of lifting up to fifty pounds, able to bend,
kneel, climb ladders.Employer Rights: Employer Rights:This job
description does not list all of the job duties of the job. You may
be asked by your supervisors or managers to perform other duties.
You may be evaluated in part based upon your performance of the
tasks listed in this job description. The employer has the right to
revise this job description at any time. This job description is
not a contract for employment and either you or the employer may
terminate at any time for any reason. English
Primary Location: -Miami, Florida, United States of America
Other Locations: -Florida-Miami
Organization: -Santander Bank N.A.
Keywords: Santander Holdings USA Inc, Pembroke Pines , Associate Director, Email Channel, Executive , Pembroke Pines, Florida
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