Growth Strategist, User Acquisition

Company: ipsy
Location: Pembroke Pines
Posted on: June 6, 2021

Job Description:

About the Role:

We are looking for a motivated individual to take part in our Growth Team as a Growth Strategist, User Acquisition. You will lead acquisition campaigns including strategic planning, campaign creation, and optimization. Are you a strong data-driven, creative thinker with an analytical mindset? Do you want to help us grow our member base? If so, we want to hear from you. Other companies may use digital marketing, growth marketing, performance marketing to describe this role.

What You'll Be Doing:

• Build out paid and/or organic campaigns from conception to creation to optimization
• Lead ongoing A/B testing to improve ad performance
• Create and monitor daily/weekly/monthly reporting to evaluate campaign performance against KPIs
• Lead large-scale search / social paid advertising spend
• Help develop, implement, and test new creative concepts across various media types
• Identify and test opportunities with new partners and channels

What We're Looking For:

• You have 2+ years of demonstrated success in driving user acquisition / revenue via paid and/or organic channels
• Digital marketing, performance marketing, or growth marketing experience
• Skilled at hands-on management of Facebook and Google ads, with TikTok ads experience a plus
• Intermediate to advanced proficiency in Excel, experience with SQL & Tableau is a plus
• Experience working with APIs, pixels, Google analytics (or comparable)
• Bachelor's degree/ Master's degree in a quantitative field
• You have experience and are familiar on-boarding, testing, and evaluating new ad platforms/networks
• You have a high attention to detail, excellent problem-solving skills, and an analytic mindset
• You can handle large datasets and perform quantitative analysis
• You are an energetic, self-starter with the ability to work independently
• You have excellent communication skills - both written and spoken
• You work well with others and can influence without direct authority
• Understanding of basic attribution models and incrementally testing

What We Offer:

• Competitive salary & equity grants
• Medical, dental & vision insurance
• Annual bonus program
• Paid time off & work from home flexibility
• Free Glam Bag Plus subscription
• Learning & development programs

About BoxyCharm:

BoxyCharm, a BFA Industries brand, was founded in 2013 and continues to be a leader in the beauty subscription industry experiencing immense growth year over year. BoxyCharm is the #1 searched beauty box brand on YouTube and was named one of the fastest-growing companies in the nation by Inc Mag. BoxyCharm champions self-expression and has a huge presence on social media with an avid community of beauty enthusiasts. BoxyCharm's primary offices are in Miami and San Mateo.

We are an equal opportunity employer who celebrates diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by federal, state, or local laws.

If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please contact us.

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Keywords: ipsy, Pembroke Pines , Growth Strategist, User Acquisition, Other , Pembroke Pines, Florida